Best betting sites UK, the one and only stop for top 10 sports betting websites with full reviews and details on our top 10 choices: welcome bonuses and free bets, betting promotions and betting odds for different sports, mobile betting, live betting and live streaming services.
While there are a lot of factors we have taken into consideration for the ranking of top 10 betting sites in UK, bonuses are one of the relevant topics used to create this list. After-all, bonuses and free bets are the main reason for many users to register with a bookmaker, the perfect opportunity for drive-test the betting services offered. It is not all about the amount however, as some operators will reward their punters with regular promotions along the way, with money back specials, free bets and ACCA bonuses. That is why we have assessed each offer individually into consolidating the below top 10 list of UK betting sites.
Top 10 UK Sports Betting sites
| # | Operator | Bonus* | Bonus Info | |||
|---|---|---|---|---|---|---|
| 1 |  | Bet365 | >> | T&C | Place Bet | Bet365 bonus info |
| 2 |  | Unibet | £40 + £10 | T&C | Place Bet | Unibet bonus info |
*18+. Bonus T&C apply. Bet responsibly!
All bookmakers in the top 10 list above are regulated by the UK Gambling Commission, making them legal to accept bets from British users. UK has a regulated market in terms of online sports betting, so resident users should only register and bet with operators having a UK Gambling Commission license. The UK Gambling Commission mission is to keep gambling fair and safe for all, by providing a regulated environment of operation.
Welcome Bonuses & Free Bets
Bonuses are the core incentive for many users to register with a service and test it out. Welcome bonuses in online sports betting can be either linked to deposits as deposit bonuses or bets as free bets. From our trusted list of UK recommended betting sites, Unibet stands in front with one of the greatest welcome bonuses in the market. For new users to get this bonus we recommend registering the account from the “Bet Now” button above and using the bonus code for Unibet. Once registration is complete, a welcome email will be sent by Unibet to the user’s email address with confirmation of account and bonus details along a 10 digit Offer Code ending in NCDB. This offer code should be used when making the first cash deposit with Unibet to activate the bonus in your account.
Betting Promotions
While the welcome bonus is dedicated to new user registrations only, betting promotions are something that all existing customers can take advantage of. Most bookmakers offer ongoing promotions or regular free bets around major sporting events. Among the most popular form of promotions we find ACCA bonuses that encourage users to place accumulator bets by offering them a boost on the potential winnings. More betting promo choices are used to diversify the offering used by each operator, with money back specials, ACCA insurances, best odds guaranteed or different competitions. While all above bookies run such promotions on a regular basis, top 3 of them have a good mix of such betting promotions that bring more value to users.
Betting Odds
Each online bookmaker set its own betting odds for all sporting and non-sporting events. While odds may be in the same area among all bookies as set by mathematical probabilities of the outcome, odds may have variations and same time may fluctuate until the event has finished. These fluctuations are done in-house by each bookmaker as part of their bookmaking balancing of bets. Odds are changed in a manner to attract more money on a certain outcome in order to balance the book. Also, odds are influenced by the margins set by each bookmaker for different sports or competitions. Therefore, while popular competitions like top European soccer leagues have low margins set, some lower ranked leagues or from less known countries may have set higher margins, which means smaller odds overall. From the list above, each bookmaker excels at different sports – and with the odds changes we will find competitive odds with each one of them.
Below you will find the betting odds for the Premier League tournament:
| Brighton vs Manchester City | ||||
| Everton vs Brentford | ||||
| Fulham vs Crystal Palace | ||||
| Wolves vs Luton | ||||
| Manchester Utd vs Burnley | ||||
| Tottenham vs Arsenal | ||||
| Aston Villa vs Chelsea | ||||
| Newcastle vs Sheffield Utd | ||||
| Nottingham vs Manchester City | ||||
| Bournemouth vs Brighton |
* Betting odds are collected and updated daily @ Unibet
Mobile Betting
With the market penetration of smartphones and mobile internet, all bookies from the top 10 list above offer account access over mobile devices like phones and tablets. Account access is either through the use of their website (mobile optimized to fit on small screens) or in many cases through the use of mobile apps developed by each sportsbook. Mobile access to betting account means that bets can be placed while on the go. For many users this is a great advantage to access the same betting offering while away from a PC and be able to place a bet, pre-match or live. Furthermore, some operators run different promotions like risk free bets to encourage punters to place a bet from their mobile.
Live Betting & Live Streaming
Live betting section is maybe the most interactive form of sports betting as users can place bets on events as they are played. From the regular betting markets like final result, over/under, correct score to the more specific live betting markets such as next goal, next fault.. all of these are available within the live betting section. While the offer is different from a sportsbook to another, top bookies listed above offer on average around 70 betting choices on live events for popular sports. Check Unibet or Bet365 for such offerings. To complete the service of live betting, some of the operators listed in our top 10 list also offer free live streaming integrated within the betting account. This consolidates the experience as users can watch live sports and bet from the same place. The Live streaming service comes also with different offerings and restrictions in terms of what events users can watch. To sum it up, Unibet crushes by far the competition with over 40,000 free live streaming events per year, followed by Betfair with over 30,000 live streamed events per year.
Betting Events for UK
While UK users can bet on a diversity of sports, here is a list of events tailored for British punters or of high importance to customers within UK:
- Cheltenham Festival 2024 – horse racing betting offers and free bets
- Grand National 2024 – horse racing betting offers and free bets
- Champions League 2024 Finals – soccer betting offers and free bets
- Wimbledon 2024 – tennis betting offers and free bets
Taken all the above factors into consideration, we have build this list of Top 10 Sports Betting sites and bonuses for United Kingdom recommended for 2024.
